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15Dec/150

Slot Machine positioning


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Volumes have been written on this item, and the controversy and squabbling about where the "hot" slot games are installed in the casino are still intense - over sixty years after slot machines were 1st installed in gambling houses.

The standard rule is that the very best slot machines were put just inside the main foyer of the casino; so that fun seekers walking by would be able to see real jackpot winners and be drawn to come unto the gaming floor ... play. Our resolve is that this is definitely no longer true.

The majority of the large casinos today are humongous complexes ... it's no longer possible to see inside from the sidewalk, so there is no longer a reason to put the 'loose' slot games near any entrances or exits.

Another traditional rule is that loose slot machine games are positioned on the major aisles inside the casinos, again so that more potential players could see winning jackpots and be influenced to play. Nonetheless, we find that this also isn't a universal rule any more.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slot machine games at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the very last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

Today, casinos are constantly changing their philosophy about where to place the loose slot games.

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