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29Jan/160

Slot Machine positioning


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Books have been set forth on this subject, and the controversy and disharmony about where the "hot" slot machine games are positioned in a casino are still raging - sixty yrs after slot machine games were first placed in the casinos.

The classic rule is that the very best slot machines were placed just inside the main foyer of the casino; so that persons going by would be able to see jackpot winners ... be tempted to come into the casino ... play. Our interpretation is that this is not so anymore.

Just about all of the big name casinos these days are mammoth complexes and you no longer can see inside from the sidewalk, so there is no longer a reason to place the 'loose' slots in close proximity to any exits.

Yet another standard rule is that loose slot machine games are put on the major aisles in the casinos, again so that more potential gamblers could see winning jackpots and be influenced to play. Notably however, we find that this also is not a universal rule any more.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slots at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

Today, casinos are constantly changing their philosophy about where to place the loose one armed bandits.

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