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7Feb/160

Slot Machine positioning


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Volumes have been written on this item, and the bickering and squabbling about where the "hot" slots are located in the casino are still ongoing - sixty yrs after the slot machines were first placed in gambling dens.

The quintessential rule is that the more favourable slot machine games were put just inside the main entryway of the casino; so that casino fanatics going by would be able to see actual jackpot winners and be baited to come unto the gaming floor ... play. Our conviction is that this is no longer the case.

The majority of the major casinos today are humongous complexes ... you can no longer see inside from the sidewalk, so there's no longer a reason to situate the 'loose' slot machine games near to any entrances or exits.

Yet another traditional rule is that loose slot machines are located on the major aisles inside the casinos, again so that more potential players could see winning jackpots and be inspired to play. Notably however, we find that this also is not a universal rule any more.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played the slots at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

In recent times, casinos are constantly changing their perspective about where to place the loose slot machine games.

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