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27Jan/170

Slot Machine positioning


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Books have been set forth on this matter, and the disquiet and discord about where the "hot" slot games are positioned in a casino are still rampant - 60 years after slot machine games were first installed in the casinos.

The quintessential rule is that the most favorable slot machine games were placed just inside the main entrance of the casino; so that people going by would be able to see jackpot winners ... be influenced to come unto the gaming floor and play. Our interpretation is that this is not so anymore.

Nearly all of the large casinos nowadays are mammoth complexes and it's no longer possible to see inside from the sidewalk, so there's no longer a reason to put the 'loose' slot machines in close proximity to any doorways.

Another standard rule is that loose slot games are located on the major aisles inside the casinos, again so that more potential gamblers could see winning jackpots and be inspired to play. However, we find that this also isn't a universal rule any more.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slots at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

These days, casinos are constantly changing their perspective about where to place the loose slot machine games.

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