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14May/200

Slot Machine positioning


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Volumes have been stated on this subject, and the disquiet and disagreement about where the "hot" one armed bandits are placed in a casino are still there - more than sixty yrs after slot games were 1st placed in gambling houses.

The quintessential rule is that the better one armed bandits were positioned just inside the door of the casino; so that folks going by would see jackpot winners and be intrigued enough to come unto the gambling floor ... play. Our observation is that this is definitely no longer true.

Nearly all of the large casinos these days are giant complexes and it is not possible to see inside from the sidewalk, so there's no longer a reason to position the 'loose' one armed bandits near any entrances or exits.

Yet another traditional rule is that loose slot games are put on the major aisles in the casinos, again so that more potential gamblers could see winning jackpots and be galvanized to play. Importantly though, we find that this also is no longer a universal rule.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slot machine games at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the very last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

Nowadays, casinos are constantly changing their philosophy about where to place the loose slot games.

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