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29Oct/200

Slot Machine positioning


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Volumes have been said on this item, and the conflict and disagreement about where the "hot" video slots are positioned in a casino are still ongoing - 60 years after slot games were 1st placed in gambling houses.

The classic rule is that the most favorable slots were put just inside the main door of the casino; so that fun seekers going by would be able to see real jackpot winners and be infatuated enough to come into the casino ... play. Our inference is that this is definitely no longer so.

The majority of the large casinos today are gigantic complexes ... you can no longer see inside from the sidewalk, so there is no longer a reason to situate the 'loose' slot machine games near to any entrances or exits.

Another classic rule is that loose slot machine games are located on the major aisles inside the casinos, again so that more potential players could see winning jackpots and be influenced to play. Notably though, we find that this also isn't a universal rule any more.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slot games at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the very last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

Nowadays, casinos are constantly changing their philosophy about where to place the loose slot machine games.

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