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19Jul/240

Slot Machine positioning


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Books have been said on this matter, and the bickering and face-offs about where the "hot" slot games are installed in the casino are still intense - 60 years after slots were first placed in gambling houses.

The standard rule is that the most favorable slot machines were located just inside the main entryway of the casino; so that people going by would see real jackpot winners and be enthralled to come into the casino and play. Our attitude is that this is definitely no longer true.

The majority of the big name casinos presently are monstrous complexes and it's no longer possible to see inside from the sidewalk, so there is no longer a reason to situate the 'loose' one armed bandits close-by any of the doors.

Another classic rule is that loose slot games are installed on the major aisles in the casinos, again so that more potential gamblers could see winning jackpots and be motivated to play. However, we find that this also is not a universal rule any more.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slot games at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the very last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

Today, casinos are constantly changing their perspective about where to place the loose slots.

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