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15Jul/250

Slot Machine positioning


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Books have been stated on this subject, and the debates and face-offs about where the "hot" slot machines are installed in the casino are still intense - 60 yrs after one armed bandits were first placed in gambling dens.

The classic rule is that the best one armed bandits were put just inside the entry of the casino; so that potential players passing by would see jackpot winners and be infatuated enough to come unto the gambling floor and play. Our resolve is that this is definitely no longer the case.

Many of the big name casinos today are mammoth complexes and it is not possible to see inside from the sidewalk, so there is no longer a reason to put the 'loose' slot machine games in close proximity to any exits.

Another classic rule is that loose slots are located on the major aisles in the casinos, again so that more folks could see winning jackpots and be influenced to play. Notably however, we find that this also is no longer a universal rule.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slots at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the very last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

In recent times, casinos are constantly changing their philosophy about where to place the loose slot machine games.

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